You’ll cover a wide number of key topics in this course, including:

Contextualising vaccine confidence challenges in the era of artificial intelligence

• Historical perspectives and determinants of vaccine hesitancy 
• The role of social media and AI 
• Risk perception and rumour psychology in the digital era

Global monitoring of vaccine confidence

• Measuring vaccine confidence through quantitative surveys 
• Infectious disease modelling
• Health economic evaluation of vaccine programmes

Communication strategies to build vaccine confidence 

• Addressing issues of public confidence
• The role of healthcare professionals in shaping vaccine confidence 
• Strategic communication to foster trust in a digital world
• Post-marketing safety and real-world effectiveness of vaccines 

Taking action

• Responding to and addressing crises of vaccine confidence
• Lessons learned from the COVID-19 pandemic and future opportunities